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New Fiesta® Color: Butterscotch

January 14 2020     New Events

Vibrant shade of orangey-yellow is reminiscent of its namesake

Newell, WV— Homer Laughlin™ is proud to announce the Fiesta® Dinnerware brand’s 52nd color since its introduction in 1936. Fiesta’s 2020 color is Butterscotch, a vibrant shade of orangey-yellow reminiscent of its namesake.

Fiesta is debuting its new color at The Atlanta International Gift & Home Furnishings Market®, January 14-21, 2020, in the Fiesta Dinnerware by Homer Laughlin China Showroom, Building 2, Floor 9, Suite 941.

“Butterscotch is a vibrant, cheerful addition to the 2020 Fiesta color spectrum,” says Rich Brinkman, VP Sales & Marketing at Homer Laughlin. “It’s a warm and inviting nostalgic color that complements so many of the existing Fiesta colors.”

Butterscotch lends itself to a wide assortment of color combinations, including:
ThemePrimary ColorsAccent Colors
Boho SunsetPoppy, Butterscotch, Daffodil, SunflowerLemongrass
Jewel Tone SophisticationCobalt, Butterscotch, Poppy, ScarletMulberry
Modern FarmhouseSlate, White, Butterscotch Turquoise
Classic EleganceIvory, Cobalt, ButterscotchMeadow
Summer Camp VibesMeadow, Cobalt, Butterscotch, Poppy, WhiteLapis

At any given time, Fiesta Dinnerware has 14 or 15 colors in its spectrum. For 2020, with no retiring colors as of now, there are signature Fiesta 15 colors.

Fiesta’s 2020 colors include: Ivory, Slate, Scarlet, Poppy, Butterscotch, Daffodil, Sunflower, Lemongrass, Shamrock, Meadow, Turquoise, Lapis, Cobalt, Mulberry, and White. The lineup also includes Foundry, a cast-iron like finish that has the ease of use of ceramic dinnerware.

Standard dinnerware pieces will be available in Butterscotch, including 3pc Bistro Place Settings, 3pc Classic Place Settings, and a variety of plates, platters, bowls, mugs, the signature disk pitcher, and serving pieces. Suggested retail price for the 3-piece place setting is $28.99 (MAP) and $49.00 (MSRP).

Presale starts May 1, 2020. Butterscotch will be available to consumers at better department stores, independent retailers, .coms, and on by mid-June 2020.

Katie Bricker

General Marketing Manager

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