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ENEWSLETTER
ENEWSLETTER
ENEWSLETTER January 19 2022
Fiesta Tableware Company Celebrates 150 Years of American Craftsmanship & Fiesta Dinnerware’s 85th Anniversary
Newell, West Virginia – The Fiesta® Tableware Company is proud to announce Fiesta® Dinnerware’s new 2022 color Peony, a soft shade of blush. It’s the 54th color since the brand was introduced in 1936.
Fiesta is debuting its new color at The Atlanta International Gift & Home Furnishings Market®, January 11-18, 2022, in the Fiesta Dinnerware Showroom by The Fiesta Tableware Company, Building 2, Floor 9, Suite 941.
Anniversary Year
Last year marked some major milestones for both the company and the brand: The Fiesta Tableware company celebrated 150 years of American Craftsmanship along with Fiesta Dinnerware’s 85th anniversary.
Positively Peony!
“Peony is coming at just the right time for our 2022 color,” says Rich Brinkman, VP Sales & Marketing at The Fiesta Tableware Company. “The shade is optimistic, pleasant and comforting. Coming on the heels of our anniversary, Peony takes our colors in a new direction where we can explore our softer side.”
Peony lends itself to a wide assortment of color combinations, including:
| Theme | Primary Colors | Accent Color |
| Vintage Vibes | Peony, Butterscotch, Meadow, White | Daffodil |
| Modern Femininity | Peony, Slate, Daffodil, White | |
| Preppy Garden | Peony, Lapis, Meadow | Lemongrass |
| Aesthetic Chic | Peony, White, Turquoise, Lemongrass | Mulberry |
| Tropicale Cabana | Peony, Lemongrass, Sunflower | |
| Soft Focus | Peony, Mulberry | Sunflower |
| Candy Store | Peony, Poppy, Butterscotch, Daffodil, Turquoise, Meadow | |
| Pure Passion | Peony, Scarlet | Twilight |
At any given time, Fiesta Dinnerware has 13 - 16 colors in its spectrum. For 2022, there are 13 full-time signature Fiesta colors.
Fiesta’s 2022 colors include: Peony, Scarlet, Poppy, Butterscotch, Daffodil, Sunflower, Lemongrass, Meadow, Turquoise, Lapis, Mulberry, Slate, and White; with Ivory being available during the 4th quarter. The lineup also includes Foundry, a cast-iron like finish that has the ease of use of ceramic dinnerware.
Standard dinnerware pieces will be available in Peony, including 3pc Bistro Place Settings, 3pc Classic Place Settings, 4pc/5pc Classic Place Settings, and a variety of plates, platters, bowls, mugs, the signature disk pitcher, and serving pieces. Suggested retail price for the 3-piece place setting is $29.99 (MAP) and $50.00 (MSRP).
Presale starts May 15, 2022. Peony will be available to consumers at better department stores, independent retailers, .coms, and on www.fiestafactorydirect.com by June 1, 2022.
General Marketing Manager
